Thursday, March 9, 2017

Shameless Self-promotion - AutoTrader

Best New Large Car entries lined up at AJAC's 2017 Canadian Car of the Year event, October 2016

Good News! I've recently begun supplying content to AutoTrader, and my article covering the Best New Large Car category at AJAC's 2017 Canadian Car of the Year is the first piece I've provided. You can find it here.

Although it's automotive content that I'm providing, it's not reviews at the moment. There's a lot of skilled people already doing that, and many of those folks don't have a second, full-time job that limits their schedule, and hence access to cars and opportunities to drive and photograph them. It'd be pretty difficult to compete for the limited number of new and available press vehicles with that crowd.

Also, with no disrespect to AutoTrader or anyone else, online doesn't pay as well as the Star did, so traveling to attend events is not currently practical either. What was once a slight profit or break-even venture after expenses and lost wages were factored in would now be self-sponsored. No can do.

(Oh to be a US auto journalist. My understanding based on multiple sources is that we Canadians get paid a pittance in comparison to our US kin. They often get their vehicles delivered to them, too. That's very uncommon here in Canuckia.)

While supplying material to AutoTrader is new for me, if you trace the timeline back far enough, Autotrader that was Autos was once Canadian Driver, and I did write a few pieces for them.

Anyway, I'm pleased to have been asked to write for AutoTrader. Material published there is likely to get decent exposure once people discover that AutoTrader's website is for more than just buying and selling cars. To that end, depending on your interests, you may actually have seen Sponsored Content links to some of my articles in your Facebook feed. Keep an eye out!

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